Just in case you were wondering what would be the next thing after planking and Angelina Jolie's leg (angelinajolieing.tumblr.com).
Well, this is it: Webshop dancing.
The instructions are clear and simple: "Visit a webshop. See if they have mouse overs. Choose a model. Choose a tune. Start a dance. Film it."
Hereby some of the results:
Congratulations to Freshcotton, the kickstarter of this movement.