Nike craft x Tom Sachs
This collaboration is a result of a 2009 conversation that Tom Sachs had with NIKE CEO Mark Parker in Paris. They spoke for hours on the merits of individual handicraft versus the economy of scale in factory production. Parker said to Sachs, “If you think you can do better, why don’t you try?” He said “Okay,” and three years later this is the result of that challenge.
Materials from automotive air bags, mainsails for boats, and an actual space suit, are being used for the first time in sportswear. And everything presented in a unusual way inspired by Tom Sachs' fascination for space.