Nike craft x Tom Sachs


This collaboration is a result of a 2009 conversation that Tom Sachs had with NIKE CEO Mark Parker in Paris. They spoke for hours on the merits of individual handicraft versus the economy of scale in factory production. Parker said to Sachs, “If you think you can do better, why don’t you try?” He said “Okay,” and three years later this is the result of that challenge.





Materials from automotive air bags, mainsails for boats, and an actual space suit, are being used for the first time in sportswear. And everything presented in a unusual way inspired by Tom Sachs' fascination for space.



tomsachs.org
nikecraft.com
niko niko
Living 2020
Visual library
ASICS/Onitsuka Tiger
AkzoNobel
DRIFT magazine
Mudpie
Inside design 2012
Salone del Mobile 2012
Family and Friends 2010
Inside design 2010
Berlin 2010
Modefabriek 2010
Berlin 2009
New York 2009