ASICS/Onitsuka Tiger

For the lifestyle sneaker brands Onitsuka Tiger and ASICS SportStyle I worked on several projects like

*the international brand campaign
*coordinating many on- and offline marketing tools from concept up to production implemented on a European level
*PR activities like building and maintaining relationships with high end lifestyle and (sports) fashion blogs and magazines
*managing participation Bread and Butter 2010 and 2011
*coordinating exclusive Family and Friends event during Fashionweek Berlin 2010 and 2011